New Work: WWD

I'm honored to have been given the once-in-a-lifetime opportunity to transform Women's Wear Daily — the Bible of the Fashion Industry — into a weekly magazine, now simply referred to as WWD. The first issue is a 248-page brick, cranked out in a week by a stellar design dept consisting of Nick Mrozowski, Geraldson Chua, Robyn Boehler and Jewelyn Butron. The cover story — The WWD Six — was photographed over 6 days and 3 continents by Nigel Parry.

248 pages! A world record for a weekly?

248 pages! A world record for a weekly?

Alexander Wang on cover A of a split-run. Photograph by Nigel Parry.

Alexander Wang on cover A of a split-run. Photograph by Nigel Parry.

Triple gatefold A, featuring Wang, Proenza Schouler and Chitose Abe. Photography by Nigel Parry. The covers were photographed in 6 days and shipped to the printer less than 48 hours after the final shoot was complete, which meant making selects immediately after each session and hoping they'd all fit together nicely in a triptych at the end (I also did not know who'd be on the cover other than Wang). 

Triple gatefold A, featuring Wang, Proenza Schouler and Chitose Abe. Photography by Nigel Parry. The covers were photographed in 6 days and shipped to the printer less than 48 hours after the final shoot was complete, which meant making selects immediately after each session and hoping they'd all fit together nicely in a triptych at the end (I also did not know who'd be on the cover other than Wang). 

Triple gatefold B, featuring The Row, Christopher Kane and J.W. Anderson. Photography by Nigel Parry.

Triple gatefold B, featuring The Row, Christopher Kane and J.W. Anderson. Photography by Nigel Parry.

WWD 6 Package opener. Type set in Chiswick and Dala Moa, both from Commercial Type.

WWD 6 Package opener. Type set in Chiswick and Dala Moa, both from Commercial Type.

Each of the WWD 6 was given 3 spreads which included a B&W portrait on opener, a portrait with model on the first turn, and the model wearing a second look for the last page. 

Each of the WWD 6 was given 3 spreads which included a B&W portrait on opener, a portrait with model on the first turn, and the model wearing a second look for the last page. 

First turn page of the Proenza Schouler profile.

First turn page of the Proenza Schouler profile.

Harleth Kuusik photographed by Nigel Parry, my favorite image of the relaunch issue. We got a better shadow with Harleth's head in profile facing the gutter, but I love this pose and glance. 

Harleth Kuusik photographed by Nigel Parry, my favorite image of the relaunch issue. We got a better shadow with Harleth's head in profile facing the gutter, but I love this pose and glance. 

Fashion feature, photographed by Billy Kidd. 

Fashion feature, photographed by Billy Kidd. 

Fashion feature, photographed by Takay

Fashion feature, photographed by Takay

The front-of-book is divided into 6 verticals: Fashion, Beauty, Retail, Markets, Accessories and Men's. 

The front-of-book is divided into 6 verticals: Fashion, Beauty, Retail, Markets, Accessories and Men's. 

Men's Agenda featuring Jim Parkinson's brilliant M logo, originally drawn for M magazine (ahem, before the NYT's switched to a similar logo for T:Style. 

Men's Agenda featuring Jim Parkinson's brilliant M logo, originally drawn for M magazine (ahem, before the NYT's switched to a similar logo for T:Style. 

Agenda Markets opener, illustration by Giacomo Gambineri

Agenda Markets opener, illustration by Giacomo Gambineri

A page from Beauty Agenda

A page from Beauty Agenda

First spread of Viewfinder, a weekly photo essay. 

First spread of Viewfinder, a weekly photo essay. 

They Are Wearing, a weekly roundup of street style around the globe

They Are Wearing, a weekly roundup of street style around the globe

Report Card, weekly hits and misses from men and women in the news. The full type palette is on display here, from Chiswick, Forma, Publico and Dala Moa.

Report Card, weekly hits and misses from men and women in the news. The full type palette is on display here, from Chiswick, Forma, Publico and Dala Moa.

An illustrated right-hand-opener welcomes the reader to the feature well and resets the pacing

An illustrated right-hand-opener welcomes the reader to the feature well and resets the pacing