A few pages from the second issue of the new weekly WWD . . .
I'm honored to have been given the once-in-a-lifetime opportunity to transform Women's Wear Daily — the Bible of the Fashion Industry — into a weekly magazine, now simply referred to as WWD. The first issue is a 248-page brick, cranked out in a week by a stellar design dept consisting of Nick Mrozowski, Geraldson Chua, Robyn Boehler and Jewelyn Butron. The cover story — The WWD Six — was photographed over 6 days and 3 continents by Nigel Parry.
Landed in New York earlier this week to find the new issue of Footwear News waiting for me, then returned to L.A. to find the new issue of AwardsLine. It's all a blur at this point . . .
The first redesigned issue of Footwear News is out today, completing a project that began with the launch of footwearnews.com last month (see earlier post below). The print and digital products are linked visually by a consistent type palette featuring Finch and Benton Sans (Font Bureau/WebType) and a minimal color palette of teal and red.
My redesign of FootwearNews.com went live today, my first project for Fairchild Fashion Media since Jay Penske acquired the group from Conde Nast last August. The new design is image-focused and features an entirely new type palette for the brand anchored by David Jonathan Ross's new serif Finch (WebType). The redesign of the weekly print magazine follows next month!
Somehow finding time to kick out issues of AwardsLine these past few weeks while working on a number of redesign projects in New York.
Nothing cures an upset stomach like buttermilk pancakes at the Four Seasons. Hurray for film junkets! Mark Mann flew in to LA to photograph Reese for an upcoming AwardsLine cover and to brag about purchasing a new top of the line Leica camera.
With Mark Mann and AwardsLine editor Anna Lisa Raya at the Templar hotel in Toronto shooting 79 Oscar-season contenders in 4 days.
Closing out Emmy season on a high note with a strong issue featuring William H. Macy photographed by Michael Lewis. Looking forward to kicking off Oscar season in Toronto next month, and the launch of AwardsLine.com in November . . .
Shooting five nominees today with Mark Mann, including Anthony Bourdain, Heidi Klum, Matt Bomer and Uzo Aduba
Another photo-shoot marathon today with J.R. Mankoff, featuring Emmy nominees Billy Bob Thornton, Jodie Foster, Mike Judge, Fred Armisen, Kerry Washington, Andre Braugher, Minnie Driver, Natasha Lyonne, Cat Deeley and Colin Hanks. Next up: New York
In addition to the weekly magazine, Variety publishes daily editions during Emmy and Oscar season — a potentially confusing array of products for readers given the trade's recent history as a daily and the pervasiveness of false ad covers that obscure both graphic and editorial cues to each new issue.
My solution was to create a design and editorial structure that was unique enough to avoid confusion with the weekly, yet familiar enough that readers would immediately be comfortable navigating its pages.
Bay-area photographer Thomas Sanders was commissioned to capture convincing viewer reactions to television gore for this week's cover story. Casting was done on Craigslist!
The Comedy Issue