
Illustration by Matthieu Forichon
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Cover Illustration by Alberto Seveso
Illustration by Matthieu Forichon
Illustration by Sam Chivers
Illustration by Chris Buzelli
Illustration by Magnus Voll Mathiassen
Illustration by Jonny Wan
This time it's personal!
Illustration by Vasava
Illustrations by Rob Ball
Front-of-Book
Back-of-Book section, The List.
A brief look back at two of my favorite logo projects: refining the eccentricities of the Variety nameplate, and adding rhythm and clarity to WWD's three letterforms.
By 2013, the Variety logo was long over-due for a face lift (108 years to be exact). The stylish yet wonky letterforms created an instantly recognizable word mark (primarily due to the flying V and the curly R), but little effort had ever been made to make these shapes work well together as a whole. I called up Jim Parkinson to resolve five glaring problems: scale (the extra large A and diminutive R, condensed E and T), spacing (squished IET), perspective (the R is falling backwards), balance (where to begin!?), and the inconsistent terminals seen in the various swashes and serifs (some sharp points, some flat, others rounded). The new logo appears more refined and confident while preserving the original character and visual equity of the previous mark.
Previous logo (left) on the old daily edition and the newly redrawn logo (right) on the weekly magazine.
Originally set in blackletter as 'Women's Wear Daily', the fashion trade paper (now simply called WWD) started using Swiss Extra Compressed in the mid 90's for their logo, crashing the letters into one another to create an awkward mashup of varying stroke weights and negative spaces. Using Cyrus Highsmith's Salvo Sans as a starting point, I linked the W's to create a continuous zig-zag pattern and tucked the D in slightly on the end to balance the negative spaces. I then experimented with tints and shades of color to create a zipper pattern which created depth and a bit of fun . . . until Christian Schwartz laughed upon seeing this and suggested that I couldn't be seriously considering it. I quickly added gaps between each letter and sent the sketch off to Jesse Regan who tweaked the proportions a bit and rebalanced the counter forms. The new logo is clearer, allowing each letter to be visible on its own, and stronger as a more cohesive structure.
Rejected 'zipper' pattern logo. The red D found a home in the digital daily and printed fashion week editions as a way to emphasize the daily frequency. The weekly magazine uses a solid black or white version.
One of the final printed daily editions (left) — before the launch of the new weekly magazine — using the Swiss 911 Extra Condensed logo. The new logo on two fashion week dailies (right).
Weekly magazine featuring the new logo, February 2016.
A brief look at my first attempt playing Design Architect with my wife. This was a 2-month renovation . . .
Ikea kitchen with walnut fronts by Semihandmade. All appliances by Bosch. A new fireplace face extending to the ceiling is planned.
Skylights were added to illuminate the dining areas and bring light down to the entry. Tolomeo Mega Wall lamp and Melete sconces from Artemide. A breakfast nook with Saarinen oval dining table is planned . . .
Bath: Wall-hung toilet by Duravit, shower hardware from Hansgrohe, custom encaustic cement tile from cementtileshop.com. The shower control module is positioned on the near wall to allow dry operation. A skylight (off-camera) aligns with the window and brings light into the shower and across the room throughout the day.
A superfluous staircase post was removed and ceilings were raised to 10 ft. to create a more spacious and comfortable entry.
Bath with lateral drain, Duravit toilet, Hansgrohe shower. Ceiling ductwork was rerouted into a soffit above the sink and vanity allowing ceiling height to be raised to 10 ft.
Before and After: Looking into Living Room from Kitchen
Before and After: Looking into Kitchen from Landing
Before and After: Bathroom
Before and After: Entry
Before and After: Entry
Before and After: Bathroom
While working on an update to my 2014 redesign of Footwear News (check back here this Fall), I was given the chance to consult on this summer's issue of FN Spy featuring Disney dynamo and millennial fashion phenomenon Zendaya.
Hard to believe it's already been a year since launching WWD magazine. 48 issues in, here are my favorite covers:
Photograph by David Urbanke
Carolina Herrera photographed by Nigel Parry in her New York office.
Kerry Washington photographed by Art Streiber
Macy's CEO Terry Lundgren, illustrated as a parade balloon controlled by investors by John Berkeley.
WWD's first holiday gift guide! Fashion photography by Eli Schmidt, still photography by Will Anderson and Corey Olsen. Festive typography set in Dala Prisma by Commercial Type.
Photograph by Eli Schmidt. Headline set in Commercial Type's Dala Prisma
Still photography by Will Anderson
Photograph by Corey Olsen
Illustration by John Ueland
Memorable fashion moments of 2015 as holiday sweaters. Illustration by Megann Stephenson
That time Dali tossed a bathtub through a Christmas window display . . .
Portrait by Mark Mann
Photographs by Claire Benoist
Photograph by Claire Benoist
Photographed by An Le
The New Intimacy, photographed by Billy Kidd.