Completely rethought in just two short months, the new design of High Times is more confident in its appearance, both reflecting the brand's authority of the subject matter and longevity in the community. With significant changes to the magazine's architecture, the experience is more visual, easier to read and navigate, and aims to be timeless in style: inviting to the curious and newly converted, while remaining deeply in tune with its counter-culture roots.
To improve the visual pacing of the book, large scale imagery is distributed throughout, beginning with 3 consecutive double page photographs. Here, Snoop Dogg and Wiz Khalifa sampling the year's best strain from the Amsterdam Cannabis Cup. Photograph by Mark Mann.
Once presented as a text-heavy written-through article, the Market Quotations column was redesigned to convey data-rich content as visually, and simply, as possible.
Andrew Zbihlyj was commissioned to illustrate each columnist.
Partial logo study from the initial design presentation. Original logo at upper left. The final redesigned logo was based on the sketch at lower right using the Font Bureau's Bodega Sans.
Type specimen page from the initial design presentation showing the Font Bureau's Moderno Condensed as the proposed display typeface. The 'Leary' design direction beat out the alternative 'Spicoli' and 'Lebowski' poles . . .
Proposed cover ideas from the initial design presentation with emphasis on visual cleverness, wit and humor (The 'Grow This, Not That' cover line is a play on the popular Men's Health series 'Eat This, Not That'. Note both Bodega Sans and Bodega Serif logo options.